ScreenSelect and LOVEFiLM Merger Complete

On the 6th April 2006 LOVEFiLM International Ltd and Video Island, the owner of ScreenSelect, announced their intention to merge and create what they claim to be Europe's leading web-based home entertainment subscription service. Given their relative sizes prior to the announcements they may well be right!

Today, the merged companies launched their new online dvd rental website under the brand of LOVEFiLM. ScreenSelect for the moment, has a holding page re-directing customers to the LOVEFiLM website.

What does this mean for the industry. Its too early to tell and its anyones guess. What we are sure of, is that there wont be any prices rises or detoriation in service. With the two companies combined inventories, its bound to mean that they have more copies of DVD titles than anyone else! There are still other competing brands out there such as Blockbuster and Tesco. The price for the moment is unchanged but the free tial period has reduced from three weeks to two weeks.

Online DVD Rental
8th October 2006