Competition Hots up as Sainsbury Pulls Out

Our readers will have noticed that Online DVD Rental no longer lists Sainsbury Online DVD Rental in its review pages. This is because Sainsbury announced today that it was to pull out of online DVD rental. Sainsbury 'one DVD at a time' package was priced the same as Tesco at £7.97 per month, which now means Tesco stands alone at that price point with no visible competition.

We believe this doesnt mean that online DVD rental isnt a good thing. Online DVD rental continues to grow rapidly and is becomming the service of choice for avid movie fans. Sainsbury have stated that it believes online DVD rental just doesn't fit with their online strategy.

Online DVD Rental
10th August 2006